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A few months ago, I had to go to the Big Island of Hawaii for a last-minute assignment. I called the Fairmont Orchid to book a room for that evening. When the reservation agent asked for my President's Club number, I told her I wasn't a member. After all, I'm rarely lucky enough to stay in such luxurious digs, and I assumed there was an annual fee or some other requirement. The agent informed me that the lowest of Fairmont's three-tier memberships is complimentary, adding, "There are several in-hotel benefits available on your first stay after enrolling."

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