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ID: 30993
Title: Why RFPs Should RIP (AdWeek.com)
Description: AdWeek.com - I've been on the new-business front for more than 30 years. I've won lots of battles. I've lost many more. But in the past couple of years, the process by which clients choose agencies seems to be getting weirder, and I think it's an indication of some profound changes.
Category: Entertainment/
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Date Added: March 30, 2007 09:56:56 PM
Number Hits: 0